Company News, Financial News

In Asia, Digital Is Critical

CPG companies must embrace e-commerce, says Accenture.

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By: TOM BRANNA

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Consumer packaged goods (CPG) companies must fully embrace digital commerce or risk losing out to newer industry players in the battle for an estimated $340 billion worth of market growth in Asia Pacific, according to Accenture.   In a new report, “The future is now: understanding the new Asian consumer,” Accenture estimates that the consumer goods and services industry will grow by as much as $700 billion globally by 2020, with nearly 50%, or $340 billion, of this growth coming from Asia—sp...

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